PlentyA site that brings people to the store door.

Ловеч · Clothing store

Context

Plenty is a clothing store in Lovech. The business happens in the physical shop — the site should bring people to the door, not sell online.

What I did

  • A single page focused on one action: understand what you will find and where the store is.

    Why: For a physical store the goal is a visit, not a session.

  • Opening hours, location and a map — the most visible elements after the first screen.

    Why: These are the two questions every local visitor arrives with.

  • Sections the owner updates from a panel — collections, photos, messages.

    Why: The store changes every week; a site that needs a developer for every change freezes after a month.