Plenty
A site that brings people to the store door.
Clothing store · Ловеч
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Address
60 Targovska St, Lovech
Hours
Mon–Fri 10:00–18:30 · Sat 10:00–16:00
Job
A visit, not an order
The brief
Plenty is a physical shop for men's and women's clothing in Lovech, at 60 Targovska Street. It serves people in person six days a week: Monday–Friday 10:00–18:30, Saturday 10:00–16:00, closed on Sunday.
The site has no online shop and will not have one. No cart, no accounts, no buy button. It is a storefront: it shows what is in the shop now — a new collection, a sale, a specific piece — and says where to try it on. Success is someone walking in because they saw something online.
The problem
The shop changes every week. A site that needs a developer for every new piece goes stale. A cart and a buy button would work against the business: the sale happens at the address, not on the phone. The owner is not a technical person — if updating is hard, the window freezes.
What I did
No cart, no accounts, no buy button.
The only job is to get someone to the door. You try it on in the shop, see how it sits, and decide there. Prices with a buy button only distract.
What is in the shop now, which brands we carry, where we are, and when we are open.
Those are the questions every visitor arrives with. The address, the map and the hours are part of the path to the shop, not small type at the end.
A spotlight on one garment and a notice for the week.
The window changes. The site has to say “this week only” or put one dress forward without waiting for a developer.
An admin panel in Bulgarian — ready-made templates and limits that keep the site from breaking.
The owner updates collections, sales, short notices and the spotlight on one garment himself. The panel is in Bulgarian, with limits so the layout cannot break.
What is on the site
- A spotlight on one garment that can be swapped
- A weekly notice — new collection or a sale
- Photos of the facade, entrance and interior, plus a map
- Address, hours, and how it works: you try it on in the shop
What it does now
The site stands as a storefront: what is in the shop now, the address, the hours, and photos of the shop. The owner updates the sections himself. Customers can see where Plenty is and what they will find before they set off for Targovska 60.
Built with
- Next.js
- Admin panel
- Local SEO
“Plenty needed a site that brings people to the shop, not one that tries to sell from the phone. Marko got that from the first conversation. Customers can now see where we are, when we're open and what they'll find, and I update the photos and collections myself. Clean, clear, and I don't have to message him for every new piece.”
Момчил
Owner, Plenty